Copmany Communications Approach

Article regarding copmany marketing and sales communications strategy

The critical first step to developing an effective interaction strategy is assessing the company situation. This is certainly typically completed through INFESTATION (Political, Financial, Social and Technological) or SWOT analysis methods.

Once the goals and recommendations are revealed, a small taskforce can format the activities that will assist achieve them. This should include route mix and a draft budget using the Budget design. More detailed specifics can be stated in an Setup Plan, to be completed in the future.

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